schmooze, inc.; "A Unique Slant to Customer Service" schmooze, inc.; "A Unique Slant to Customer Service"

Visa/MC Policies for Merchants

The following information is provided to acquaint YOU with the various Visa MasterCard requirements as they relate to accepting credit cards for payment.

These policies have been extracted directly from the Visa & MasterCard web sites and have not been changed in any way.

  • What You Need to Know
  • What is Your Return Policy
  • Card-Present Procedures
  • Card-Not-Present Procedures
  • Web Site Information
  • Chargebacks
  • Avoiding Chargebacks
  • Suspicious Transactions


  • You Need to Know

    The following information is designed to provide information that will assist you in the acceptance of credit cards. Visa & MasterCard have established very stringent guidelines (rules) and failure to adhere to these COULD result in fines, termination of service, or BOTH.

    Requirements:
  • Imposing minimum or maximums dollar amounts for a sales are a violation.
  • Always treat V/MC transactions like any other transaction; you may not impose any surcharge for accepting this type of payment. YOU may however offer a DISCOUNT for CASH, provided that the offer is clearly disclosed to your customers and the cash price is presented as a discount from the standard price charged for all other forms of payment.
  • Include any required taxes in the total transaction amount. Do not collect taxes separately in cash.
  • You are not allowed to split the cost of a single transaction between two or more sales receipts, using a single cardholder account, in order to avoid authorization limits. Besides that, it will cost YOU more MONEY to handle the transactions.
  • Depositing transactions for a business or friend that does not have a valid merchant agreement is called laundering or factoring. This is absolutely not allowed; it is a form of fraud associated with high chargeback rates and the potential for forcing merchants out of business. Bottom line is YOU will pay for the chargeback.
  • Complete a V/MC credit receipt for merchandise and returns. DO NOT PROVIDE CASH REFUNDS FOR PURCHASES MADE WITH A CREDIT CARD. By issuing credits you PROTECT YOUR CUSTOMERS, from individuals who might fraudulently make a purchase on their credit card and then return the merchandise for cash. This will also provide YOU with documentation that a refund was issued.
  • Delayed Deliveries. Obtain TWO authorizations; one for the deposit amount and one for the balance amount, on the respective transaction dates. Ensure that you have an authorization code on each receipt. Write DELAYED DELIVERY on each receipt. You may deposit the receipt for the deposit portion of the transaction before delivery of the goods. However, you must not deposit the transaction receipt for the balance prior to the delivery.
  • Avoid storing any credit card information unless, you are specifically set up for that feature by Sterling Payments.


  • What is Your Return Policy

    As a merchant YOU are responsible for establishing YOUR merchandise and credit policies. Clear disclosure of these policies can help avoid misunderstandings and potential customer disputes. Visa & MasterCard will support your policies, provided they are clearly disclosed to cardholders BEFORE the completion of a transaction. Visa / MasterCard will accept that proper disclosure has occurred if the one following disclosure statements are legibly printed on the face of the transaction receipt, near the customer signature line. (just the wording is sufficient on the receipt).

    No Refunds or Returns.
    Exchange Only:
         o You are willing to exchange returned merchandise for similar merchandise that is equal in price to the amount of the original transaction.
    In-Store Credit Only:
         o You take returned merchandise and give the cardholder an in-store credit for the value of the merchandise only.
    Special Circumstances:
         o You and the customer have agreed on some special terms and that agreement is written on the customer receipt. The cardholder’s signature indicates acceptance of these terms.

    For Mail Order or Telephone orders, YOUR refund and credit policies must be mailed, e-mailed or faxed to the cardholder. To complete the sale the cardholder must sign and return the disclosure statement to you.

    For Internet sales, YOUR refund and credit policies must be available to online customers through clearly visible links on your homepage. You should also provide “click through” confirmations for important elements of the policy. You could have a button that offers your customers the choice of Accept or Agree, to acknowledge that they understand your policy.


    Card-Present Procedures

    The following procedures are provided to help you process a transaction and reduce the potential for fraud and chargeback’s. When swiping the card through the terminal, hold onto the card for the entire transaction process. If you cannot process the card by swiping it through the card reader, then look at one of the following to see if this is the problem:

  • Damaged Magnetic Stripe Reader
  • Dirty Magnetic Stripe Reader
  • Improper card swiping
  • Spilled food or drinks on the terminal
  • Magnetic Stripe Reader Obstruction (electrical units near the terminal)
  • Anti theft devices near the terminal


  • The authorization process allows the card Issuer to approve or decline a transaction. However, to prevent fraud the issuer may request additional information about the transaction.

  • Approved: most common response, nothing else to be done
  • Declined or not accepted
  • o Do not complete the sale. Ask for another form of payment.
  • Call, Call Center or Referrals:

  •       o Call the authorization center for further instructions.
          o Their toll free number is located on your terminal.
  • Pick Up:

  •       o Inform the customer that you have been instructed to pick up the card. If you are uncomfortable or feel threatened by the customer, THEN hand the card back and tell the customer it has been declined. Call the authorization center again, to let them know that you have returned the card to the customer.
  • No Match:

  •       o It means the card is counterfeit. Keep the card in hand and make a CODE 10 CALL to the authorization center.

    What to look for on a card if you suspect it is a fraudulent card, or you are suspicious about the sale:

  • Dove design in the hologram. It should be three dimensional
  • Printed number embossed on the front is the same as the number on the back
  • Both numbers should begin with a 4 (Visa) or 5 (MasterCard)
  • Check the expiration date
  • If the V located next to the expiration date, (right side) is not flying, it’s a FAKE
  • The signature panel on the back should be white with a V or MC reprinted in the pattern.
  • Check for the CVV number. It is the last three digits after the 15 digit account number.
  • Check for any signs of tampering.


  • Signature & Identification:

  • The customer should sign the receipt in you presence
  • Make sure the two signatures match
  • While checking the signature, you should also compare the name and account number that prints on the receipt
  • If signatures don’t match or you are unsure, ask for another form of identification. It is your right
  • If they don't match, don't accept the transaction. It could result in A CHARGEBACK TO YOU!
  • The card must be signed on the back for it to be valid. Ask the customer to sign the card or you can refuse the transaction
  • See ID or "ask for id" is not a valid substitute for a signature. NO SIGNATURE, NO SALE.


  • Under no circumstances are you allowed to make cash disbursements on a credit card.

    If you are ever unsure you can call the authorization center, schmooze inc. or the processor at any time. We are here to help you with these types of situations.

    Card-Not-Present Procedures

    The following outlines basic fraud prevention guidelines and best practices for card-not present transactions.

  • YOU MUST TAKE A MANUAL IMPRINT OF ALL CARDS NOT SWIPED THROUGH THE TERMNIAL AND HAVE THE CUSTOMER SIGN THE IMPRINTED SHEET!
  • Authorization is required on ALL card-not-present procedures.
  • Authorizations should occur before any merchandise is shipped or service performed.
  • You must ask for the expiration date and include it in the authorization call.
  • You will also want to include the CVV2 number. This is the last three digits, located in the signature panel. This must be provided in the authorization process. This will reduce your fraud-related charge-backs.
  • If there is no CVV2 number you will be asked to respond to the following:
          
  • o 0= CVV2 is not included in the authorization.
           o 1= CVV2 is included in the authorization.
           o 2= Cardholder has stated that CVV2 is illegible.
           o 3= Cardholder has stated that CVV2 number is not on the card.

  • Here are the results you will see for CVV2
  • o M= Match and ok to complete the transaction.
           o N= No match: Potential Fraud
           o P= CVV2 request not processed. Resubmit the information
           o S= CVV2 follow up with the customer to insure that the CVV2 is not present.
           o U= Issuer does not support this technology. YOU decide whether to proceed.

    Another valuable tool for your usage is Address Verification. You may ask your client for their address as it appears on the billing statement. You would simply be required to enter ONLY THE NUMERICAL portion of the address, and the zip code. (9 digits if possible) Your response will be one of the following:

  • X= Exact match. No further action required
  • Y= Match. Both the street and five digit zip code match. YOU can be
  • confident that the transaction is legitimate
  • A= Partial Match. Street address matches, zip code doesn't’t. YOUR choice to continue the transaction.
  • Z= Partial Match. Zip code matches, no Street match. YOUR choice to continue.
  • N= No Match. Look for other validation regarding the card.
  • U= Unavailable. No support from the issuer of the card. YOUR choice to continue or end the transaction.


  • Web Site Information

    The following represents the minimum information that must be displayed on your website. These elements are intended to promote ease of use for online shoppers and reduce cardholder disputes and potential charge-backs.


  • Complete description of goods and services

  •        o Because of your "global market", there is potential for misunderstandings. Provide as much information as is possible.
  • Customer Service Information

  •        o Include your phone number (s) and email address
  • Return, refund and cancellation policy
           o This must be clearly posted.
  • Delivery Policy
          
  • o You set your own policies. Any restrictions on delivery must be clearly stated.
  • Country of Origin
          
  • o You must disclose the permanent address of your company.



    Additional “Best Practices”
  • Privacy statement
          
  • o Security controls that you employ to protect your customers.
  • Information on when the credit cards are charged.
          
  • o You should not bill the customer until the shipment has taken place.
  • Order-fulfillment information.

  •        o State time frames for order processing.
  • Customer service time frames.
  • A statement encouraging cardholders to retain a copy of their transaction.


  • Chargebacks

    A chargeback is a transaction that a credit card Issuer returns to a merchant bank and is most often, to the merchant, a financial liability. In essence it reverses a sales transaction, as follows:

  • The card issuer subtracts the transaction dollar amount from the cardholders account. The cardholder receives a credit and is no longer financially responsible for the dollar amount of the transaction.
  • The card issuer debits the merchant bank for the dollar amount of the transaction.
  • The merchant bank will, most often, deduct the transaction dollar amount from the merchants account. The merchant loses the dollar amount of the transaction.


  • Not only can you lose the dollar amount of the sale, you may also lose the merchandise, and be assessed a chargeback fee from the processor.

    WHY CHARGEBACKS OCCUR:
  • Customer disputes
  • o A credit has not been processed as promised
          o Merchandise that was ordered has not been received
          o A service was not performed as expected
          o The customer did not make the purchase; it was fraudulent.
  • Processing errors
  • Authorization issues
  • Non fulfillment of copy request for information


  • Avoiding Chargebacks

    Most chargeback’s can be attributed to improper processing procedures and can be prevented with appropriate training and attention to detail. The following internal system will help you to minimize chargeback’s.

  • Declined Authorizations
          o If its’ declined once, ask for another form of payment.
  • Transaction amount is incorrect
  • Expired Card
  • Card Imprint for key-entered, card present transaction
  • Cardholder Signature
  • Digitized Cardholder signature
  • Fraudulent Transaction:

  •       o NO CARD, NO TRANSACTION!
  • Legibility
  • Keep all sales receipts for a minimum of six months from the delivery of your product or service. Those will coincide with the customer’s timeframe to file a request for a cancellation of the sale.


  • Again, make sure that your refund policy is clearly stated on your receipt. "All Sales Final" is just fine as long as the customer knows in advance. If you receive a notice of a pending chargeback, you should call us immediately so that we can help you with the process. Typically, you are given a very rigid timeline to respond to the request for information. Let schmooze help you with this to avoid unnecessary expense and frustration.

    Suspicious Transactions

    These tips are provided to help you design policies and procedures for your staff in combating fraud.

    Orders shipped to an International address.
    Suspicious shipping address
    Hesitation when customer is providing personal information
    Rush Orders
    Random orders; not caring if an item isn't in a particular color or size.
    First time shopper (internet sales)
    Larger than normal orders.
    Orders consisting of several of the same items.
    Orders made up of big or expensive merchandise only.
    Orders shipped “rush” or “overnight”
    Orders from Internet addresses at free e-mail services.
    Transactions on similar account numbers.
    Orders on multiple cards but shipped to the same address.
    Multiple transactions on one card over a very short period of time.
    Multiple shipping addresses.
    Multiple cards from a single IP address.

    If you have any concerns about any of these signs, please make a CODE 10 CALL to your authorization center.

    schmooze, inc. - 300 First Avenue, Red Lion, PA 17356, USA - Phone: (717) 246-8896   Toll Free: (866) 724-6663
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