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schmooze, inc.
300 First Avenue
Red Lion, PA 17356
USA
| Phone: |
717-246-8896 |
| Toll Free: |
866-724-6663 |
| Fax: |
717-417-2536 |
| Toll Free: |
800-304-7119 |
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Visa/MC Policies for Merchants |
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The following information is provided to acquaint YOU with the various
Visa MasterCard requirements as they relate to accepting credit cards
for payment.
These policies have been extracted directly from the Visa & MasterCard
web sites and have not been changed in any way.
What You Need to Know
What is Your Return Policy
Card-Present Procedures
Card-Not-Present Procedures
Web Site Information
Chargebacks
Avoiding Chargebacks
Suspicious Transactions

The following information is designed to provide information that
will assist you in the acceptance of credit cards. Visa & MasterCard
have established very stringent guidelines (rules) and failure to
adhere to these COULD result in fines, termination
of service, or BOTH.
Requirements:
Imposing minimum or maximums dollar amounts for a sales are a
violation.
Always treat V/MC transactions like any other transaction; you
may not impose any surcharge for accepting this
type of payment. YOU may however offer a DISCOUNT
for CASH, provided that the offer is clearly disclosed
to your customers and the cash price is presented as a discount
from the standard price charged for all other forms of payment.
Include any required taxes in the total transaction amount. Do
not collect taxes separately in cash.
You are not allowed to split the cost of a single transaction
between two or more sales receipts, using a single cardholder account,
in order to avoid authorization limits. Besides that, it will cost
YOU more MONEY to handle the transactions.
Depositing transactions for a business or friend that does not
have a valid merchant agreement is called laundering or factoring.
This is absolutely not allowed; it is a form of fraud associated
with high chargeback rates and the potential for forcing merchants
out of business. Bottom line is YOU will pay for
the chargeback.
Complete a V/MC credit receipt for merchandise and returns. DO
NOT PROVIDE CASH REFUNDS FOR PURCHASES MADE WITH A CREDIT CARD.
By issuing credits you PROTECT YOUR CUSTOMERS,
from individuals who might fraudulently make a purchase on their
credit card and then return the merchandise for cash. This will
also provide YOU with documentation that a refund
was issued.
Delayed Deliveries. Obtain TWO authorizations;
one for the deposit amount and one for the balance amount, on the
respective transaction dates. Ensure that you have an authorization
code on each receipt. Write DELAYED DELIVERY on
each receipt. You may deposit the receipt for the deposit portion
of the transaction before delivery of the goods. However, you
must not deposit the transaction receipt for the balance
prior to the delivery.
Avoid storing any credit card information unless, you
are specifically set up for that feature by Sterling Payments.

What is Your Return
Policy
As a merchant YOU are responsible for establishing
YOUR merchandise and credit policies. Clear disclosure
of these policies can help avoid misunderstandings and potential customer
disputes. Visa & MasterCard will support your policies, provided
they are clearly disclosed to cardholders BEFORE the completion of
a transaction. Visa / MasterCard will accept that proper disclosure
has occurred if the one following disclosure statements are legibly
printed on the face of the transaction receipt, near the customer
signature line. (just the wording is sufficient on the receipt).
• No Refunds or Returns.
• Exchange Only:
o You are willing to exchange returned
merchandise for similar merchandise that is equal in price to the
amount of the original transaction.
• In-Store Credit Only:
o You take returned merchandise and
give the cardholder an in-store credit for the value of the merchandise
only.
• Special Circumstances:
o You and the customer have agreed
on some special terms and that agreement is written on the customer
receipt. The cardholder’s signature indicates acceptance of
these terms.
For Mail Order or Telephone orders, YOUR refund and
credit policies must be mailed, e-mailed or faxed to the cardholder.
To complete the sale the cardholder must sign and return the disclosure
statement to you.
For Internet sales, YOUR refund and credit policies
must be available to online customers through clearly visible links
on your homepage. You should also provide “click through”
confirmations for important elements of the policy. You could have
a button that offers your customers the choice of Accept or Agree,
to acknowledge that they understand your policy.

The following procedures are provided to help you process a transaction
and reduce the potential for fraud and chargeback’s. When
swiping the card through the terminal, hold onto the card for the
entire transaction process. If you cannot process the card by swiping
it through the card reader, then look at one of the following to
see if this is the problem:
Damaged Magnetic Stripe Reader
Dirty Magnetic Stripe Reader
Improper card swiping
Spilled food or drinks on the terminal
Magnetic Stripe Reader Obstruction (electrical units near
the terminal)
Anti theft devices near the terminal
The authorization process allows the card Issuer to approve or
decline a transaction. However, to prevent fraud the issuer may
request additional information about the transaction.
Approved: most common response, nothing else to be done
Declined or not accepted
o Do not complete the sale. Ask for another form of payment.
Call, Call Center or Referrals:
o Call the authorization center for
further instructions.
o Their toll free number is located
on your terminal.
Pick Up:
o Inform the customer that you have
been instructed to pick up the card. If you are uncomfortable or feel
threatened by the customer, THEN hand the card back and tell the customer
it has been declined. Call the authorization center again, to let
them know that you have returned the card to the customer.
No Match:
o It means the card is counterfeit.
Keep the card in hand and make a CODE 10 CALL to
the authorization center.
What to look for on a card if you suspect it is a fraudulent
card, or you are suspicious about the sale:
Dove design in the hologram. It should be three dimensional
Printed number embossed on the front is the same as the
number on the back
Both numbers should begin with a 4 (Visa) or 5 (MasterCard)
Check the expiration date
If the V located next to the expiration date, (right side) is
not flying, it’s a FAKE
The signature panel on the back should be white with a V
or MC reprinted in the pattern.
Check for the CVV number. It is the last three digits after
the 15 digit account number.
Check for any signs of tampering.
Signature & Identification:
The customer should sign the receipt in you presence
Make sure the two signatures match
While checking the signature, you should also compare the
name and account number that prints on the receipt
If signatures don’t match or you are unsure, ask for
another form of identification. It is your right
If they don't match, don't accept the transaction. It could result
in A CHARGEBACK TO YOU!
The card must be signed on the back for it to be valid.
Ask the customer to sign the card or you can refuse the transaction
See ID or "ask for id" is not a valid substitute for
a signature. NO SIGNATURE, NO SALE.
Under no circumstances are you allowed to make cash disbursements
on a credit card.
If you are ever unsure you can call the authorization center, schmooze
inc. or the processor at any time. We are here to help you with
these types of situations.

Card-Not-Present
Procedures
The following outlines basic fraud prevention guidelines and best
practices for card-not present transactions.
YOU MUST TAKE A MANUAL IMPRINT OF ALL CARDS NOT SWIPED
THROUGH THE TERMNIAL AND HAVE THE CUSTOMER SIGN THE IMPRINTED SHEET!
Authorization is required on ALL card-not-present procedures.
Authorizations should occur before any merchandise is shipped
or service performed.
You must ask for the expiration date and include it in the
authorization call.
You will also want to include the CVV2 number. This is the
last three digits, located in the signature panel. This must be
provided in the authorization process. This will reduce your fraud-related
charge-backs.
If there is no CVV2 number you will be asked to respond to the
following:
o 0= CVV2 is not included in the authorization.
o 1= CVV2 is included in
the authorization.
o 2= Cardholder has stated
that CVV2 is illegible.
o 3= Cardholder has stated
that CVV2 number is not on the card.
Here are the results you will see for CVV2
o M= Match and ok to complete the transaction.
o N= No match: Potential
Fraud
o P= CVV2 request not processed.
Resubmit the information
o S= CVV2 follow up with
the customer to insure that the CVV2 is not present.
o U= Issuer does not support
this technology. YOU decide whether to proceed.
Another valuable tool for your usage is Address Verification. You
may ask your client for their address as it appears on the billing
statement. You would simply be required to enter ONLY THE NUMERICAL
portion of the address, and the zip code. (9 digits if possible)
Your response will be one of the following:
X= Exact match. No further action required
Y= Match. Both the street and five digit zip code match. YOU
can be
confident that the transaction is legitimate
A= Partial Match. Street address matches, zip code doesn't’t.
YOUR choice to continue the transaction.
Z= Partial Match. Zip code matches, no Street match. YOUR
choice to continue.
N= No Match. Look for other validation regarding the card.
U= Unavailable. No support from the issuer of the card. YOUR
choice to continue or end the transaction.

The following represents the minimum information that must be displayed
on your website. These elements are intended to promote ease of
use for online shoppers and reduce cardholder disputes and potential
charge-backs.
Complete description of goods and services
o Because of your "global
market", there is potential for misunderstandings. Provide as
much information as is possible.
Customer Service Information
o Include your phone number (s)
and email address Return, refund and cancellation
policy
o This must be clearly
posted.
Delivery Policy
o You set your own policies. Any restrictions on delivery must be
clearly stated. Country of Origin
o You must disclose the permanent address of your company.
Additional “Best Practices”
Privacy statement
o Security controls that you employ to protect your customers.
Information on when the credit cards are charged.
o You should not bill the customer until the shipment has taken place.
Order-fulfillment information.
o State time frames for order
processing.
Customer service time frames.
A statement encouraging cardholders to retain a copy of
their transaction.

A chargeback is a transaction that a credit card Issuer returns to
a merchant bank and is most often, to the merchant, a financial liability.
In essence it reverses a sales transaction, as follows:
The card issuer subtracts the transaction dollar amount
from the cardholders account. The cardholder receives a credit and
is no longer financially responsible for the dollar amount of the
transaction.
The card issuer debits the merchant bank for the dollar
amount of the transaction.
The merchant bank will, most often, deduct the transaction
dollar amount from the merchants account. The merchant loses the
dollar amount of the transaction.
Not only can you lose the dollar amount of the sale, you may also
lose the merchandise, and be assessed a chargeback fee from the processor.
WHY CHARGEBACKS OCCUR:
Customer disputes
o A credit has not been processed as promised
o Merchandise that was ordered
has not been received
o A service was not performed
as expected
o The customer did not make the
purchase; it was fraudulent.
Processing errors
Authorization issues
Non fulfillment of copy request for information

Most chargeback’s can be attributed to improper processing procedures
and can be prevented with appropriate training and attention to detail.
The following internal system will help you to minimize chargeback’s.
Declined Authorizations
o If its’ declined once,
ask for another form of payment.
Transaction amount is incorrect
Expired Card
Card Imprint for key-entered, card present transaction
Cardholder Signature
Digitized Cardholder signature
Fraudulent Transaction:
o NO CARD, NO TRANSACTION!
Legibility
Keep all sales receipts for a minimum of six months from
the delivery of your product or service. Those will coincide with
the customer’s timeframe to file a request for a cancellation
of the sale.
Again, make sure that your refund policy is clearly stated on your
receipt. "All Sales Final" is just fine as long as the customer
knows in advance. If you receive a notice of a pending chargeback,
you should call us immediately so that we can help you with the process.
Typically, you are given a very rigid timeline to respond to the request
for information. Let schmooze help you with this to avoid unnecessary
expense and frustration.

These tips are provided to help you design policies and procedures
for your staff in combating fraud.
Orders shipped to an International address.
Suspicious shipping address
Hesitation when customer is providing personal information
Rush Orders
Random orders; not caring if an item isn't in a particular color or
size.
First time shopper (internet sales)
Larger than normal orders.
Orders consisting of several of the same items.
Orders made up of big or expensive merchandise only.
Orders shipped “rush” or “overnight”
Orders from Internet addresses at free e-mail services.
Transactions on similar account numbers.
Orders on multiple cards but shipped to the same address.
Multiple transactions on one card over a very short period of time.
Multiple shipping addresses.
Multiple cards from a single IP address.
If you have any concerns about any of these signs, please make a
CODE 10 CALL to your authorization center.
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